Men's Fashion & Lifestyle Blog


November 16, 2015.Steven Willem.4 Likes.3 Comments
Home/DIY/DIY: Platinum Hair

Over the years, my platinum hair has become one of my most distinguishing characteristics. While I was born with white hair, mother nature eventually made the unforgivable decision to turn my hair dirty blonde. I have bleached my hair for over 8 years now, and have finally mastered the art of turning my hair Platinum (yes, it is trickier than you think). Many people ask me where I get my hair done, and are surprised when I tell them that I do it myself. I have been to a salon once to get it done professionally, paid an astounding $300, and hated the result. Bleaching your own hair is easy, and will save you money + allow you to stay in control of the process.

It took me multiple years to find the right products to accomplish the desired result, so I wanted to take a minute to tell you about the products I use. While this post will most likely not be relevant to most of my readers, I am hoping it will help those that are looking go platinum/silver. I purchase all products at Ricky’s NYC, but have included links just in case. Please see below for the steps and let me know if you have additional tips!

favicon (3)1: BLEACHING
Platinum Hair DIY 1

Bleaching is by far the most annoying and time-consuming step of the process. While bleaching hair may not be the healthiest things to do, it won’t be as bad if you take good care of it afterwards. If you are going from extremely dark hair to full-blonde, the tips of your hair may get extremely damaged. That being said, once you’ve gone blonde, the healthy roots will be able to take some damage for touch-ups. To bleach my hair, I use the Clairol Soy4Plex Pure White developer in strength 30. If you have extremely dark hair, you may want to go for strength 40. Likewise, if you are already blonde, a 20 developer should be sufficient. In combination with the developer, I use Clairol BW2 Powder Lightener. I have seen other powders that claim it will make your hair instantly white, but that is simply false advertising. Mix the two product together to make a nice, thick concoction that will be applied to the hair. I usually keep it in for about 40 minutes, depending on the result.

You will notice that your hair will turn yellow or even orange-y, which is completely normal. You want your hair to be as light as possible for the toner to work, so if you have dark yellow/orange hair after the first time bleaching, make sure to do it again. I have been told to not bleach multiple times during a day, so, if possible, give your hair some time to regain its strength before doing it again. Since I do not want to walk around with fugly orange hair, I often just repeat during the same day or pick a weekend without commitments.

Platinum Hair DIY 2

Toning is crucial in getting platinum hair, as it eliminates the hair’s brassiness. I have tried many, many toners and had such difficulty finding the perfect one that actually works. The toner that has literally saved my life is the Satin toner in 12HLA: High Lift Ash Blonde. The great thing about this toner is that it is the only Aloe Vera based low ammonia cream toner available. To use the toner, you need to mix 1 part color with 2 parts of peroxide. Similar to the bleaching, I use the Clairol Soy4Plex Pure White for the toning in strength 20. I do not use the strength 30, as my hair does not need that much lift anymore. Before applying the toner, please make sure that you have absolutely no other styling products in your hair, as that may decrease the toner’s effectiveness.

Satin also offers a Blue Blonde and Violet Blonde toner, but I have never given those a try. I would like to try the Blue Blonde in the future, but am quite satisfied with my silver hair at the moment.

Platinum Hair DIY 3

The difficult part is over after bleaching and toning, but it is pivotal to maintain the accomplished color by using the appropriate shampoo. Your hair’s natural oils will cause brassiness, which is exactly what we do not want to happen. Since purple offsets yellow, I always wash my hair with purple shampoo. There are many purple shampoos out there, but I like to use the Clairol Shimmer Lights. I believe it is at the cheaper end of the purple shampoo spectrum, but it works perfectly. I often leave the shampoo in for quite some time, as I enjoy the faint lavender hue in my hair. I love that my hair color changes depending on how long I leave in the shampoo — some days people tell me I have silver hair, while other days they think it’s purple or blue. For maximum effect, use the conditioner from the same line.

Platinum Hair DIY 4

While this has nothing to do with platinum hair, I thought I’d share my favorite styling secret with you. The Déjà Vu ‘Do Style Extender by Not Your Mother’s is a lightweight cream that blocks humidity and repels oils all while adding body and flexible hold. After taking a shower, I apply a nickel sized amount to my hair, paying extra attention to the areas of my hair that tend to get the most oily. I then blow dry my hair with a round brush to add shape and volume. Before discovering the Déjà Vu ‘Do Style Extender, I used OGX’s hair serum, which was a bit too oily and made my hair brassy. This product, luckily, does not.

Comments (3)

  • magda . December 12, 2015 . Reply

    the color ! wow

  • Rebecca . February 16, 2016 . Reply

    Fabulous hair colour and exactly what I strive for! Like you, loads of money spent in expensive salons without desired outcome… I need to ask, for the bleaching, how do you measure the powder to developer ratio? Also, timing, how long do you leave yours in for? Do you cover it to accelerate the process? Will buy the products on Amazon, all available on their UK site. Great! Thank you for your help in advance.

    • stateofsilver . February 17, 2016 . Reply

      Hello Rebecca! Thanks for reading! I don’t have a specific method of mixing the powder with the developer — I simply make sure it’s a nice semi-thick concoction. I usually leave it in for about 40 minutes, but monitor closely to check on the progress (the bleach stops working after a while). I have covered it in the past but did not quite see a difference. Please let me know if you have more questions!

      Good luck!

      – Steven

Add comment